Using Advertising Platforms and Ad Transparency For Free Competitive Insights | Corkboard Concepts

Corkboard Concepts
1 min readMay 1, 2022

Two of the largest advertising platforms out there have been pushing for a heightened level of ad transparency. For consumers, this brings an added level of protection and understanding to who is targeting you and why.

For advertisers however, this means that you’re able to more easily take a peek under the hood of competitors’ advertising strategy.

Competitive Insights Using Google & Facebook Ads

Google Ads Verification:

Let’s take a look at Google Ads Verification and details. Google started pushing this a little over a year ago and is going to require all advertisers do this by end of year. Google is pushing advertisers to verify their business name, address and some items about their operation, requiring businesses to submit official documents in the process. With this information, Google is then displaying the following information to the public domain:

  • Advertiser name change history
  • Ad creatives
  • Dates and locations ads served
  • Ads removed or accounts suspended for legal or policy reasons
  • Business contact information

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